a digital commerce revolution: how Flormar digitizes beauty with Akinon
The story of 196% increase in year-on-year revenue
the awakening of beauty
Flormar is a well-known makeup brand with nearly 60,000 sales points in more than 70 countries and part of French Groupe Rocher, has been passionately continuing its path to uplift the joy and happiness women derive from life with its vast range of colors and textures. Enriching its approach to beauty with diversity and differences, Flormar is proud to be a reassuring brand for women that respects differences and rapidly meets consumer needs all over the world.
challenging the digital divide
Flormar is a well-known makeup brand with nearly 60,000 sales points in more than 70 countries and part of French Groupe Rocher, has been passionately continuing its path to uplift the joy and happiness women derive from life with its vast range of colors and textures. Enriching its approach to beauty with diversity and differences, Flormar is proud to be a reassuring brand for women that respects differences and rapidly meets consumer needs all over the world.
We had a very clear goal: Digitizing beauty and providing a superior omnichannel experience” says Sedat Firat, Chief Digital Officer at Flormar and he continues: “This was a transformative journey from a legacy e-commerce platform to a next-generation digital commerce platform which could deliver innovation at scale.
Sedat FiratChief Digital OfficerFlormar
solution in rebirth: phoenix
The decision was made to transform. Next step was the selection of a cloud-native, headless and composable commerce platform that could take them to the next level.
harvesting the digital garden
Firat emphasizes the significant improvements that Akinon’s platform has brought to Flormar’s digital commerce landscape. He claims, “Thanks to Akinon’s integration capabilities, we now have a comprehensive product information management (PIM) system, allowing us to efficiently manage and organize our product data. This has eliminated the complexities of the past, where we struggled with dual systems and limited catalog management.”
Furthermore, Firat points out the notable enhancements in their operational efficiency, stating, ``We’ve moved from a single catalog management system to having multiple catalogs, which has streamlined our operations and improved our overall data management and reporting through a unified portal.``
The success story continues with Firat highlighting the ease of integrations, a critical aspect of their transformation.
“Akinon’s platform has provided us with easier and more manageable integrations, fostering agility in our project management. The introduction of live commerce and click and collect features has significantly enriched our customer engagement strategies,” he states.
Getting post-sales teams
involved in up-sell and cross-selling.
Technical service upsells goods and services
when visiting customers for on-site product installation.
Our year-on-year revenue growth has soared by an astounding
The number of app installations has witnessed an exceptional
The share of our app in total revenue has skyrocketed to
A remarkable leap from the previous year’s
results beyond the horizon
Highlighting the comprehensive marketplace integration facilitated by Akinon, Sedat expresses his gratitude, saying, “Akinon has played a pivotal role in integrating us with major marketplaces. Now, we operate with one unified back office, enabling us to seamlessly manage catalogs, price lists, and stock across various sales channels. Monitoring product master data, stock, prices, orders, cancellations, and refunds on major marketplaces has become an effortless task.”
From this point it’s necessary to emphasize Akinon is not only a SaaS/PaaS vendor in digital commerce but with internal professional services teams and a diverse set of SI partners, plays a crucial role in the market as an E-commerce Enabler and Accelerator.
Firat concludes by underlining Akinon’s role as a close partner, saying, "Akinon not only helped us elevate our digital commerce to the next level with their composable platform but has also become an invaluable partner in continuously meeting the ever-changing expectations of our customers. We are currently active on several major marketplaces, and the prospect of expanding to many more is on the horizon."
#allthings commerce - episode 1
Flormar’s Digitization Journey
