Customer Success Story:
Atasay
Atasay is a Turkey-based jewellery establishment founded in Denizli's Çivril district in 1937. Since then, Atasay has transformed from a tradesman to industrialised production and has become a master jewellery designer.
Crafting Custom Experiences
Atasay set its goal to offer customers the finest shopping experience by turning customisation into a competitive advantage. To achieve this, the brand needed a solution to launch a ‘create your own wedding ring’ feature for MyLoove. In addition, it required a feature that allows customers to select matching wedding rings (his and hers) using a shop the look experience, ensuring seamless pair selection for couples.
Personalisation Made Easy
To elevate the experience, Atasay sought to offer customisable options such as personalised measurements, engraving, and other tailored preferences. Creating variants by weight was also essential to provide full cost transparency, giving customers control and clarity during the purchase journey. Beyond the product itself, Atasay needed a high-performing website with zero downtime during peak shopping periods, like the wedding season, to deliver consistent service quality.
Technology Behind the Craft
With a scalable, easy-to-use, and headless storefront architecture, Atasay achieved faster time-to-market, ensuring flexibility for continuous updates and innovations. Powered by solutions such as Storefront, Omnitron, B2C Commerce, Unified Network, and Integrator, the brand built a seamless commerce ecosystem designed for growth. Every touchpoint of the experience was optimised for both operational excellence and customer satisfaction.
From Customisation to Leadership
Atasay has positioned itself as a noticeably unique brand in luxury goods and jewellery by transforming customisation into a core brand promise.
Customers now enjoy a personalised, engaging, and transparent shopping experience that reflects their individual preferences, helping Atasay stand out as a trusted name in jewellery.
