Koton's Digital Triumph:
A Unified Commerce Journey
with Akinon
A Pioneering Fashion Brand
Koton is a global fashion brand with operations spanning 433 stores and over 1000 wholesale and retail sales points worldwide. They successfully deliver their fashion to 69 countries across the globe. E-commerce operations are active in 7 countries and the brand sells on 12 leading marketplaces. For such a pioneering brand, providing the best customer experience was definitely part of the vision.
A Transforming Dream
Ali Can Ertem, Director of E-commerce and Performance Marketing at Koton, talks about the driving force behind Koton’s digital transformation, the brand’s journey from a legacy e-commerce platform to a next-generation unified commerce platform unfolds. Ertem expresses the dream that ignited this transformative project.
It all started with a dream: providing the best omnichannel customer experience to our shoppers.
Ali Can ErtemDirector of E-commerce and Performance MarketingKoton
Choosing the Right Technology Partner
Finding the Key to Success with Unified commerce Capabilities
The transformation enabled Koton to offer a consistent digital experience on their app, introducing features like the convenience of click and collect (BOPIS), “same-day delivery” and Ali Can highlights the importance of a hassle-free return process (BORIS)
stating, “Order online, return in-store became a reality, simplifying the customer journey.”
``Order online, return in-store became a reality, simplifying the customer journey.`` Ertem states.
increase in conversion rates
increase in number of orders
improvement in checkout and order completion times
The Success Chapter Begins
With the collaborative efforts of Koton’s
great internal digital team,
the new commerce environment took shape, resulting in:
improvement in checkout and order completion times
more than
loyalty program members gained
increase in conversion rates
* year-on-year
increase in number of orders
increase in app downloads
App Sales in Total Revenue,
From this point it’s necessary to emphasize Akinon is not only a SaaS/PaaS vendor in digital commerce but with internal professional services teams and a diverse set of SI partners, plays a crucial role in the market as an E-commerce Enabler and Accelerator.
