Across the Retail Frontier:
Madame Coco's Rapid Growth Story
Bringing Elegance to Every Home
Madame Coco is a major textiles and decorative products brand operating with 450 stores in 23 countries. The brand is known for ‘bringing elegance to every home’ with its wide range of high-quality home decor products including home textiles, bathroom, kitchen, tableware, glassware, and more.
Challenges of the Digital Age
To drive growth, Madame Coco required a platform that could handle high volumes of transactions, provide flexibility for custom developments, and maintain peak performance during high-demand periods.
The platform must be super flexible to allow us to do the necessary developments very quickly. It’s not just the technology but also the people. Our digital commerce partner must have the same sense of urgency as we do and act accordingly. This is what we are experiencing with Akinon.
Erkut GündüzChief E-commerce OfficerMadame Coco
Choosing Flexibility and Support
Madame Coco chose Akinon as their unified commerce platform for its unmatched flexibility and robust support. “The market is rapidly changing so are our needs on our digital commerce platform.” says Erkut Gunduz, Chief E-commerce Officer at Madame Coco and continues: “The platform must be super flexible to allow us to do the necessary developments very quickly. It’s not just the technology but also the people. Our digital commerce partner must have the same sense of urgency as we do and act accordingly. This is what we are experiencing with Akinon.”
Akinon’s approach is not to merely provide a pre-packaged solution but to work closely with Madame Coco to develop custom functionalities that align with their business goals. This flexibility allowed Madame Coco to quickly adapt to new market demands and ensure a seamless experience for their customers, both online and in-store.
Achieving Remarkable Growth and Satisfaction
With Akinon’s platform, Madame Coco experienced a significant transformation. The flexibility of the platform allowed them to handle a massive increase in site traffic and transactions without compromising on performance.
The result was astounding!
Comparing the first five months of 2024 to the same period in the previous year, Madame Coco achieved:
Revenue
Mobile app
revenue
Share of
e-commerce revenue
in total sales
A Bright Future of Continued Growth
Madame Coco’s successful partnership with Akinon has not only resulted in rapid growth but also positioned them for future success. The combination of a flexible platform and a dedicated team has enabled them to keep pace with the ever-evolving digital landscape.
Total revenue
Website traffic
Mobile app revenue
Share of website
in total e-commerce revenue
Share of
e-commerce revenue
in total sales
Reflecting on their journey, Erkut Gunduz shares, “With Akinon’s platform in place, we are well-equipped to continue our growth trajectory and enhance our customers’ shopping experience across all channels. We are excited about what the future holds and look forward to achieving even greater success together.”
