Customer Success Story:
SPX (Sport Point Extreme)
Sport Point Extreme (SPX) is a sportswear fashion retail brand founded in 1989 by former Turkish national volleyball player and combat veteran navy officer Güven Olgar and his wife, Kadriye Olgar. They specialise in selling clothing gear for those who love to explore nature and adrenaline sports. SPX is based in Turkey but intends to grow globally, starting with the US.
The Road to Convenience
SPX ideally aims to offer customers convenience, flexibility and an overall on-the-go experience not only through their products but also as a service. However, to deliver on this promise, they faced several operational challenges:
- Seeking a fulfilment system capable of offering customers a ‘‘same day delivery’’ option.
- Targeting integration with local marketplaces to expand reach and boost revenue.
- Looking to establish a more comprehensive return procedure to provide faster refunds and increase customer satisfaction.
- Planning to launch a mobile application to offer customers another sales channel and greater shopping convenience.
- Exploring more flexible order orchestration scenarios, such as click and collect.
- Aiming to provide customers with ‘shop the look’ selections through product bundling.
Seamless Online-Offline Blend
SPX unified their online and offline store for a more data-based personalized in-store experience and to offer easy returns. This holistic connectivity ensured that both digital and physical touchpoints worked together to maximize customer satisfaction.
Mobile Shopping On the Go
A native iOS & Android mobile application was created for customers to browse and purchase the latest products on the go. With mobile now being a critical sales channel, SPX successfully extended its presence into the hands of its customers, delivering flexibility and speed in every interaction.
Next-Level Fulfilment Scenarios
SPX improved store fulfilment by implementing an OMS that features flexible delivery scenarios such as on-demand delivery, click & collect, and BOPIS. These comprehensive OMS scenarios ensured a convenient and seamless end-to-end experience for customers, unlocking new ways to meet evolving shopping preferences.
Returning customers find convenience and stay on the SPX track.
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More Channels, More Growth
SPX launched a high-performing B2C commerce experience that provided faster time-to-market with pre-built capabilities and engaging features such as product bundling. This not only encouraged customers to buy more but also provided a guide-like service. By unlocking multi-channel sales at reduced cost, SPX generated more revenue in less time, supported by an easy-to-use, feature-rich, headless storefront. Its headless approach empowered SPX to make front-end changes freely across all customer-facing channels.
