Customer Success Story:
U.S. Polo Assn.
USPA was formed to provide resources to Polo clubs. The company offers accessories, luggage, watches, shoes, household goods, and clothes for adults and children. Currently, they can be found in 135 countries in independent retail shops, department stores, and retailers with the U.S. Polo Assn. trademark.
From Heritage to Omnichannel
U.S. Polo Assn. was initially formed to provide resources to Polo clubs but has since evolved into a globally recognised brand offering a wide range of accessories, luggage, watches, shoes, household goods, and apparel for adults and children.
With a presence in 135 countries across independent retail shops, department stores, and other retailers, the company needed to align its operations with modern retail expectations and digital convenience.
Optimising Commerce Operations
To deliver seamless customer experiences, U.S. Polo Assn. identified the need for an optimised central system to manage orders across all channels while reducing fulfilment costs and delivery time.
Introducing Buy Online, Pick Up In-Store (BOPIS) was a priority to give customers flexibility and convenience.
They also required synchronised product listings across all sales channels to prevent stock-out issues and reduce lost sales opportunities.
Customisation and Accessibility
In order to elevate engagement, the brand sought to implement product customisation features, allowing customers to personalise items through options such as colour, logo positioning, and collar style. Additionally, the business needed a native mobile application to expand accessibility for customers on the go.
Managing cross-channel promotions was also a challenge, especially ensuring that low-margin or high-demand products were excluded from discount campaigns.
Building a Digitally Ready Brand
Leveraging Akinon’s B2B Commerce, InStore App, App Maker, OMS, and Omnitron solutions, U.S. Polo Assn. Successfully transitioned from a legacy retail approach to a digitally future-ready, omnichannel supply chain.
With this transformation, the company seamlessly integrated its sales channels, created frictionless customer journeys, and ensured operational efficiency across the board.
